Iowa is currently ranked 49th (that's bad!) in the nation for per capita vegetable and fruit consumption. This link comes from a group trying to change that statistic (Iowa Healthiest State) http://www.
Locally, you have some great options to increase your vegetable and fruit consumption, including Patchwork Green Farm CSA Shares! Sign up now for a 2016 Membership at www.patchworkgreen.com. Eat Local and Eat Well.